Remote work has created a surge in the use of cloud collaboration apps. Software-as-a-service (SaaS)…
A great resolution for 2023: Start that blog!
With 2022 firmly in the rear-view mirror and 2023 beginning to take shape, we’re taking…
How to maximise b2b tech PR outreach at MWC 2023
We’re excited about MWC Barcelona (27 February-2 March) this year. We love the energy of…
The importance of relationships between b2b tech and channel journalists with PRs
The importance of relationships between b2b tech and channel journalists with PRs In Facebook terms,…
Before you pitch: A b2b tech pr’s to-do list for earning media coverage
It’s not a secret that journalists hear from PR pros A LOT. In fact, according…
2023: The glass is half full
As we close out yet another year of uncertainty and change, we want to thank…
Guest Blog: Considering journalist expectations and how to meet them
As a publication relations (PR) professional it can be difficult sometimes to manage a client’s…
Audio long read: Why your business needs it
Do you ever wonder if your b2b content creation is even being read? We sure…
Guest Blog: three channel trends you need to know
The IT channel is rapidly evolving. Gone are the days of a simple vendor-distributor-reseller route…
Getting graphic: How journalists are embracing multimedia to inform and extend their stories
Today’s journalists are in fierce competition for readers’ attention. Let’s face it: Content is becoming…