Industry analysts are market experts who play a highly influential role in B2B technology purchasing decisions. B2B analyst relations (AR) is a reliable way for B2B tech companies to establish a reputation, build brand and refine their market position. In the B2B tech space, there are several key industry analyst firms, including Gartner and Forrester Research. These expert analyst consultancies have focus areas they specialise in studying and understanding. Their team of analysts are assigned various markets to learn and companies to follow. They author independent and commissioned studies and conduct in-depth research to understand tech products and their impact on customers and marketplaces.
B2B analyst relations is an important element of any successful B2B tech PR strategy. It complements earned media outreach by providing third-party objective validation of the work a company is doing and their leadership in a market.
Here at TechComms, we connect our clients with key industry analysts to discuss upcoming product announcements as well as to build their relationships with their wider industry community. We set up introductory briefings and brief analysts before major news announcements and arrange for interviews at conferences. Doing this gives our clients another point of contact for vetting company messages and new product announcements enabling them to build credibility and establish themselves as thought leaders.
For more information about how b2b analyst relations could benefit your business, please contact TechComms, a b2b tech marketing and communications agency on + 44 (0) 203 322 8928.