B2B Tech PR: The importance of internal communications in this time of continued uncertainty

Change is happening faster than ever these days. Whilst the whole world continues to deal with massive uncertainty related to the economy, climate, health and the political environment, the tech industry is feeling the reverberations. There’s been a reset these past months as large tech giants like Oracle and many others have announced layoffs and restructuring. This makes internal communications vital. Dare we say, internal communications have become the very lifeblood of the organisation. We’ve seen what happens when it’s broken and we’ve also seen how it can come in and save the day when things are teetering on the brink.

We counsel our clients to treat internal communications with the same focus and investment of time and effort as they do to media, analyst and investor relations. Most importantly, it must be in lock step or in advance of all news that’s being communicated externally.

In today’s landscape, there’s no such thing as too much communication. Over communicating plans, timelines and organisational changes is important to help reduce fear and anxiety across the business and it can help to keep rumours and speculation from running rampant on social media platforms.

Your team is everything. Without them, your company can’t succeed long-term. Emotions always run high during periods of uncertainty. Being authentic, honest, forthcoming and human in your interactions with your team is so important.

We can help you create an internal communication strategy that will keep your team in the know about all that’s happening. Please contact TechComms, a b2b tech marketing and communications agency on + 44 (0) 203 322 8928.