The IT channel can be a confusing subject to many people, even tech PRs. It…
How to elevate diversity to build a stronger brand
Are you making diversity a top priority? When you consider that three out of four…
Personalised PR: How it can increase media engagement
Personalisation has been a hot marketing trend for the past few years so it’s no…
The power of influencers on b2b tech PR campaign success
The use of influencers (anyone whose opinions are trusted) in tech is on the rise.…
Owned content + earned media: Why you need both for effective PR
If you’ve been asking yourself: Why do we still need a public relations (PR) programme…
5 questions to consider before hiring an agency partner
Whether you’re already working with an agency partner and will start a review soon or…
Case Study: TechComms b2b tech PR and b2b analyst relations programme for Datto — Part 2
When the pandemic hit, the team at TechComms went all-in helping our client Datto, the…
Contributed content: Why it’s an important element of your PR strategy
There is no better way to stand out from the competition and build credibility than…
Write a Great Blog Post: 11 Quick Tips
We’re big believers in the power of a well-crafted and executed blog strategy. Not only…
How to use b2b tech PR to build stronger customer relationships
PR often gets pigeonholed into being one thing—media. Whilst it’s true our primary focus centres…