When you’re making a cake, you need more than one ingredient and this is the…
PR Pros: How to keep your agency safe from cybercrime
Just like any small business, PR agencies aren’t immune to the rising threat of cybersecurity…
How to link cause marketing with your b2b tech PR programme to make a bigger impact
As we face a growing climate crisis and many global challenges, companies are taking the…
Case Study: TechComms b2b analyst relations programme for Subex
The team at TechComms has been successfully managing the b2b analyst relations programme for Subex,…
Create live stream content that connects to your audience in four easy steps
Thanks to the wonders of technology and top quality cameras, anyone with a smartphone can…
Guest Blog: How to work with the IT channel media
The IT channel can be a confusing subject to many people, even tech PRs. It…
How to elevate diversity to build a stronger brand
Are you making diversity a top priority? When you consider that three out of four…
Personalised PR: How it can increase media engagement
Personalisation has been a hot marketing trend for the past few years so it’s no…
The power of influencers on b2b tech PR campaign success
The use of influencers (anyone whose opinions are trusted) in tech is on the rise.…
Owned content + earned media: Why you need both for effective PR
If you’ve been asking yourself: Why do we still need a public relations (PR) programme…