How to link cause marketing with your b2b tech PR programme to make a bigger impact

As we face a growing climate crisis and many global challenges, companies are taking the lead supporting charitable organisations and worthy causes. Corporate social responsibility has become an important brand pillar. It can be a key way to create trust and goodwill with employees and customers. And, given the fact that 70% of consumers want to know what the brands they support are doing to address social and environmental issues and 46% pay close attention to a brand’s social responsibility efforts when they buy a product  

Consumers Expect the Brands they Support to be Socially Responsible), it’s in a company’s best interest to highlight how they’re giving back and helping to make the world a better place. 

PR can play a role in positioning your efforts to the media and the analyst community. We do this thoughtfully to ensure it won’t be received as self-serving or disingenuous. It can be a way to build a stronger relationship with customers and inspire your employees with a sense of pride. Making customers a part of your cause by enabling them to make a donation or volunteer their time can help to increase loyalty and motivate them to give back in a meaningful way in their own organisations. 

Choosing causes that align with your brand, company mission or employees’ concerns is the best way to be authentic and complement your company values. 

Our b2b tech PR team can help you: 

  • Create your messaging strategy
  • Write press releases and create content for social posts 
  • Engage media to raise awareness about your efforts

More and more people are making the choice to do business with companies and brands that take social responsibility seriously. To build a real community and make a lasting impact, bring attention to the causes you care about by using PR. We can make your b2b tech marketing campaigns a success. Please contact TechComms, a b2b tech marketing and communications agency on + 44 (0) 203 322 8928