Case Study: TechComms b2b analyst relations programme for Subex

The team at TechComms has been successfully managing the b2b analyst relations programme for Subex, a pioneer in enabling Digital Trust for businesses across the globe since January 2021 to present date. The programme has led to tier one analyst report coverage and has maximised the opportunities for analysts to recommend Subex to their clients

TechComms designed a b2b analyst relations programme to help enable a targeted and continuous engagement to introduce key analysts to Subex, help build awareness of HyperSense and the benefits it brings to enterprise customers and CSPs. From the start and continuing today, TechComms strives to ensure the analyst relationships within the AI space grows and strengthens. We help achieve this through regular planned interaction, supporting analyst research by providing relevant information and organising engaging and interactive briefings.

Our strategic approach has enabled Subex to be featured in two reports published by leading analyst firm Gartner. Featuring Hypersense, the company was named as a representative vendor in 2022 Gartner Market Guide for AI in CSP Customer and Business Operations. Subex was also named in Gartner’s 2022 report Market Guide for Multipersona Data Science and Machine Learning Platforms. Appledore Research also published a vendor profile of Subex, and further coverage has been secured in forthcoming reports from GlobalData and Analysys Mason.

Another component of the analyst programme involved coordinating a US analyst tour in April 2022 and securing introductory face-to-face meetings with leading industry thinkers. A meeting was set up with Tier-1 analyst firm Forrester Research and further meetings were organised with GlobalData and Frost and Sullivan. Please click here to read more of our b2b analyst relations case study.

As part of our b2b analyst relations services we’d like to help you build relationships with analysts and influencers that matter to your business. Contact us on + 44 (0) 203 322 8928.