The IT channel can be a confusing subject to many people, even tech PRs. It…
Personalised PR: How it can increase media engagement
Personalisation has been a hot marketing trend for the past few years so it’s no…
The power of influencers on b2b tech PR campaign success
The use of influencers (anyone whose opinions are trusted) in tech is on the rise.…
Owned content + earned media: Why you need both for effective PR
If you’ve been asking yourself: Why do we still need a public relations (PR) programme…
5 questions to consider before hiring an agency partner
Whether you’re already working with an agency partner and will start a review soon or…
Contributed content: Why it’s an important element of your PR strategy
There is no better way to stand out from the competition and build credibility than…
How to use b2b tech PR to build stronger customer relationships
PR often gets pigeonholed into being one thing—media. Whilst it’s true our primary focus centres…
b2b tech PR in 2022: Five opportunities to embrace
Happy New Year! As we close the door on 2021 and leap into 2022, we…
Five steps to make your next product launch a success
At TechComms, we’ve had the privilege of working with many great tech companies helping them…
Media training refresh: three ways to master video interviews with journalists
More media interviews are now being done via video. This has its pros and cons.…