The use of influencers (anyone whose opinions are trusted) in tech is on the rise.…
Owned content + earned media: Why you need both for effective PR
If you’ve been asking yourself: Why do we still need a public relations (PR) programme…
5 questions to consider before hiring an agency partner
Whether you’re already working with an agency partner and will start a review soon or…
Contributed content: Why it’s an important element of your PR strategy
There is no better way to stand out from the competition and build credibility than…
Write a Great Blog Post: 11 Quick Tips
We’re big believers in the power of a well-crafted and executed blog strategy. Not only…
How to use b2b tech PR to build stronger customer relationships
PR often gets pigeonholed into being one thing—media. Whilst it’s true our primary focus centres…
b2b tech PR in 2022: Five opportunities to embrace
Happy New Year! As we close the door on 2021 and leap into 2022, we…
Media training refresh: three ways to master video interviews with journalists
More media interviews are now being done via video. This has its pros and cons.…
TechComms podcast series: Getting more “punk” with your new ways of working
We are excited to bring to you our second podcast in the TechComms podcast series:…
Four ways to support a better balance at work
Famed Oasis front man Noel Gallagher once said: I work to live; I don’t live…