Famed Oasis front man Noel Gallagher once said: I work to live; I don’t live…
Will a hybrid model save the workplace?
With many companies set to welcome people back to the office this September, we are…
New TechComms podcast series: Exploring new ways of working in today’s environment
We are excited to launch a new podcast series which will explore the new ways…
How b2b tech PR and b2b analyst relations can help on the path to an Initial Public Offering
Is your company thinking of going public one day? Or, have you already started down…
Discover TechComms – our musings of the last year, and how businesses can build trust with their clients and use PR in times of crisis
Lisa Perry on podcast As we kick-off the New Year, we’re excited to launch our…
b2b analyst relations: Are industry analysts still influential?
We are often asked by clients whether working with industry analysts is a worthwhile investment…
b2b analyst relations: The dos and don’ts of analyst briefings – Part Two
There is often confusion on what the difference is between AR and PR and how…
b2b analyst relations: The dos and don’ts of analyst briefings – Part One
We are often asked by our clients what the dos and don’ts of analyst briefings…
b2b analyst relations: How analysts work and common misconceptions
The role of b2b tech PR is to understand not just client marketing strategies but…
9 top tips for brilliant b2b analyst relations
Industry analysts are market experts who play a highly influential role in b2b technology purchasing…