No doubt you’ve heard the idea of thought leadership tossed in conversations with your PR…
TechComms @MWC2018
In a couple of weeks, I will head to sunnier climes in Barcelona to attend…
9 top tips for brilliant b2b analyst relations
Industry analysts are market experts who play a highly influential role in b2b technology purchasing…
How I learned to stop worrying about robots
Recent advances in Artificial Intelligence (AI) have raised questions about whether robots could eventually do…
We need to talk about Kiran – tackling diversity in PR
In order to show true leadership, tackling the diversity challenge is crucial for the PR…
b2b analyst relations: How do analysts influence b2b technology purchases?
Industry analysts are market experts and influencers who play a crucial role in b2b technology…
How to get a handle on fake news
Tackling and identifying fake news is an enormous challenge and one that all businesses should…
Fake news – will it ever end?
In the last year, there’s been a lot of talk about ‘fake news’. From the last…
Navigating the new era of b2b analyst relations (AR)
When it comes to creating b2b analyst relations (AR) plans and implementing tactics, AR professionals…
MWC 2017 – What we’re interesting in seeing this year!
TechComms are very excited to be attending Mobile World Congress (MWC) next week. For us, MWC…