In a couple of weeks, I will head to sunnier climes in Barcelona to attend the 2018 Mobile World Congress (26 February to 1 March) with two of our clients – Brite:Bill, an Amdocs company and Innovile. MWC is a major industry event for companies in the telecoms space. It’s where exciting new products are launched, industry trends are unveiled and dissected, keynotes from luminaries are legend and networking with the media is at its finest.
While I don’t have any magic shortcuts to securing meetings with the media, I can share the knowledge that it requires perseverance and plenty of planning. For example, my team has been working diligently since late December 2017 to invite media to meet with our clients and have been working closely with them to develop an exciting line-up of product news and insights to share at their stands.
I’m so pleased to be attending with our two clients exhibiting at the event; what they have to offer to operators is truly groundbreaking.
Brite:Bill, An Amdocs company, is transforming the way service providers present and manage billing communications. They are helping service providers transform traditional cold notifications and demands for payment into customer centric and engaging communications. Brite:Bill customers are now able to present billing information in an easy-to-read, visually appealing, non-technical (no jargon!) way so people can understand their billing statements and actually glean helpful information from their bills (e.g., their service utilisation, other offers they could take advantage of to reduce their monthly charges). Brite:Bill is really turning the billing experience on its head and isn’t it about time?
At MWC, Brite:Bill will be presenting their recently announced new platform for corporate customers, Brite:Bill Corporate version 5.0, a powerful platform for telecom service providers that combines bill presentment and advanced analytics capabilities for enterprise customers on one single platform. Business customers get the insights they need through tailored analytics and customizable dashboards to easily understand costs and service usage through beautifully rendered, easily understood graphs, tables and alerts.
Innovile is an innovator of optimised network management solutions. Leading mobile network operators, including Vodafone, Turkcell and ALBtelecom, use Innovile’s flexible and powerful solutions for self-organising networks (SON), performance management and configuration management. Why is this important? Because today’s operators need real-time network intelligence to maximise the capacity of their next-generation networks (prepare for 5G), stay five steps ahead of any potential network issue and boost efficiency so their subscribers have the best network and data performance on the market. And Innovile technology is how they can make that happen.
At MWC, Innovile will be presenting their flexible SON solution. Operators should not need to rely on just one SON scenario; the team can explain how pre-defined scenarios can be developed quicker than you can imagine. They will also share their insights on how to overcome changing operator issues with 5G on the way and the potential of machine learning to enhance decisions.
Check out the full agenda here. If you’re planning to attend, please let me know @TechComms_
I’d love to catch up and hear your thoughts about the show. You can follow the event on Twitter #MWC2018.
Thank you to my clients for inviting me, my dynamo team for their hard work to prepare for MWC and the gracious analysts and media for agreeing to meet with these two companies at the event.
See you there!