TechComms set out to boost Luzern eCommerce’s leadership presence on LinkedIn. We implemented a targeted…
To DM or not to DM? Do journalists prefer to be contacted via social media?
Is it appropriate to direct message (DM) a journalist? This is the latest conundrum facing…
The power of influencers on b2b tech PR campaign success
The use of influencers (anyone whose opinions are trusted) in tech is on the rise.…
How to use b2b tech PR to build stronger customer relationships
PR often gets pigeonholed into being one thing—media. Whilst it’s true our primary focus centres…