Personalisation has been a hot marketing trend for the past few years so it’s no…
The power of influencers on b2b tech PR campaign success
The use of influencers (anyone whose opinions are trusted) in tech is on the rise.…
Owned content + earned media: Why you need both for effective PR
If you’ve been asking yourself: Why do we still need a public relations (PR) programme…
b2b tech PR in 2022: Five opportunities to embrace
Happy New Year! As we close the door on 2021 and leap into 2022, we…