One of the biggest challenges facing PR pros and marketers is how to keep content…
The top 4 reasons to invest in a b2b tech PR programme
Perhaps you’re on the fence about whether or not to hire a b2b tech PR…
Myth busting: No such thing as a summer slowdown in PR
True: It is summer holiday time. False: No PR work is getting done. It wasn’t…
Three steps to building a Thought Leadership Programme
No doubt you’ve heard the idea of thought leadership tossed in conversations with your PR…
TechComms @MWC2018
In a couple of weeks, I will head to sunnier climes in Barcelona to attend…
9 top tips for brilliant b2b analyst relations
Industry analysts are market experts who play a highly influential role in b2b technology purchasing…
How I learned to stop worrying about robots
Recent advances in Artificial Intelligence (AI) have raised questions about whether robots could eventually do…
b2b analyst relations: How do analysts influence b2b technology purchases?
Industry analysts are market experts and influencers who play a crucial role in b2b technology…
How to get a handle on fake news
Tackling and identifying fake news is an enormous challenge and one that all businesses should…
Fake news – will it ever end?
In the last year, there’s been a lot of talk about ‘fake news’. From the last…