CAMPAIGN HIGHLIGHTS
1. Continued to build Fuze’s brand awareness through 20 published articles in influential UK business computing and UC/AV publications in just four months
2. Began to develop spokespeople profiles with UK media through interviews, commentary in articles and thought leadership pieces
3. Positioned Fuze as an advisory expert in the field of UC for remote workers during the Covid-19 pandemic
BACKGROUND
Fuze, a global cloud communications provider for the enterprise, provides intuitive unified communications and contact centre platforms for a seamless transition between calling, meeting, chatting, and sharing. Powered by an industry-leading intelligent cloud architecture, Fuze empowers the digital and distributed workforce, enabling them to communicate anywhere, anytime, and across any device. Founded in 2006, Fuze is headquartered in Boston, MA with offices around the world.
With a goal of building their brand profile in the UK, Fuze engaged with TechComms to develop and implement a strategic communications programme that would extend their reach beyond the traditional trade press.
STRATEGY
To support Fuze’s goal in broadening their media coverage beyond UC press, TechComms managed and executed a media relations strategy that focused on securing interest and coverage in the business computing press. Tactics to support the strategy included managing the press office, crafting tailored media pitches to issue with press release announcements, securing interviews and commentary with key spokespeople, and guest articles to support their thought leadership programme.
RESULTS
TechComms managed the UK b2b tech PR programme for Fuze from March – June 2020.
As a provider of cloud communications, collaboration, and video conferencing solutions, Fuze was not only well-placed to support its clients’ requirements for home working during the Covid-19 pandemic, the company also had a significant opportunity to support journalists with relevant and timely media requests. TechComms continuously monitored appropriate media requests for media commentary, as well as issuing pro-active pitches for interviews and guest articles.
Over the course of four months, TechComms secured 15 article placements in the UK business computing press and 5 in UC/AV press. Key successes included interviews with journalists at Diginomica, TechTalks Daily Podcast and UC Today, and thought leadership placements in TechRadar, Information Age and SC Magazine.
CLIENT TESTIMONIAL
“TechComms managed our UK PR Programme during the height of the global lockdown, which enabled my team and I to focus on the overall global communications Fuze programme. Through their relentless approach and sheer determination, TechComms secured some incredible pieces of coverage for us, not only in our trade UC and AV press, but in key UK business computing titles, which is a key focus for us.
The results they achieved in such a short space of time is testament to the strong relationships they have with the media, their knowledge of our industry, and the strategic programme they put in place from day one.”
Payal Patel Cudia, director, worldwide communications at Fuze
