CAMPAIGN HIGHLIGHTS
1. Increased Subex’s brand awareness by conducting an extensive media and analyst outreach programme to promote Subex before, during and after Mobile World Congress (MWC). The event was cancelled due to the covid-19 pandemic, but outreach yielded exceptional results
2. Secured interviews (via phone and video) with a leading industry journalist and four influential analysts.
3. Secured three guest articles in leading telecoms trade press over a four-month period.
BACKGROUND
Subex, a pioneer in the Digital Trust space, provides solutions for 75% of the world’s top 50 telecommunications providers. With a focus on privacy, security, risk mitigation, predictability, and data confidence, Subex complements its award-winning product portfolio in areas such as Revenue Assurance, Fraud Management Network Analytics, and Partner Management with digital solutions such as IoT Security and Insights.
With a goal of helping communications service providers maximise their revenue and profitability, the company has over 300 successful installations, at more than 200 customers, in more than 90 countries.
STRATEGY
To drive awareness of Subex’s brand and solutions around MWC, as well as to gain maximum exposure, TechComms developed a media and b2b analyst relations outreach programme to target key influencers in both the US and UK.
TechComms also provided strategic counsel to identify discussion topics that would be of interest to media and analyst targets.
When MWC was cancelled, TechComms and Subex slightly revised the outreach strategy to ensure that the goal of increasing awareness was still met. Instead of face-to-face briefings, interviews and briefings took place over the phone and via video conferencing.
RESULTS
Between February 2020 and June 2020, TechComms secured three guest articles in leading telecoms trade press, including Enterprise CIO, Telecoms.com, and Networks Europe. TechComms was also successful in securing four briefings with analysts Steve Hoffenberg (VDC Research), Matt Hatton (Transforma Insights), Ian Hughes (451 Research), and Andy Hicks (Global Data). During the same period, TechComms also secured an interview for Subex with Scott St John, editor of Pipeline Magazine.
CLIENT TESTIMONIAL
“We truly enjoyed working with TechComms on this project. When MWC was cancelled, the team smoothly managed the changes by revising their strategy and tactics to ensure they delivered on the project deliverables. On a regular basis, they kept us updated on their progress, which put mine and my colleagues’ minds at rest that everything was in hand. The TechComms team are experienced, professional and determined to provide high-quality results for their clients.”
Sandeep Banga, Manager, PR and Marketing
