1. Increased Subex’s brand awareness by conducting an extensive media and analyst outreach programme to promote Subex before, during and after Mobile World Congress (MWC). The event was cancelled due to the covid-19 pandemic, but outreach yielded exceptional results
2. Secured interviews (via phone and video) with a leading industry journalist and four influential analysts.
3. Secured three guest articles in leading telecoms trade press over a four-month period.
To drive awareness of Subex’s brand and solutions around MWC, as well as to gain maximum exposure, TechComms developed a media and b2b analyst relations outreach programme to target key influencers in both the US and UK.
TechComms also provided strategic counsel to identify discussion topics that would be of interest to media and analyst targets.
When MWC was cancelled, TechComms and Subex slightly revised the outreach strategy to ensure that the goal of increasing awareness was still met. Instead of face-to-face briefings, interviews and briefings took place over the phone and via video conferencing.