1. Raised brand awareness by securing 22 pieces of coverage in leading UK and European business computing and channel publications in only four months
2. Secured LogicMonitor customer case study in Computing, one of the UK’s most influential business computing titles
3. Built UK spokespeople profiles through interviews, commentaries in articles and thought leadership pieces in key target UK media
To gain maximum exposure, TechComms proposed a media relations strategy that would focus on securing press coverage in leading UK business computing and channel publications.
Goals surrounding the plan included securing three byline articles, five interviews/commentaries, one customer case study, and one press release.
TechComms also worked with the company to support product announcements and appointment releases, and also provided strategic counsel on b2b analyst relations and UK analyst targets.