Instant gratification has infiltrated our collective consciousness and our “want it now, get it now”…
b2b content creation: How to keep it fresh
One of the biggest challenges facing PR pros and marketers is how to keep content…
The top 4 reasons to invest in a b2b tech PR programme
Perhaps you’re on the fence about whether or not to hire a b2b tech PR…
Myth busting: No such thing as a summer slowdown in PR
True: It is summer holiday time. False: No PR work is getting done. It wasn’t…
The joy of flexi-working
The benefits and downsides of flexible working has been debated for years. As long-time converts…
Three steps to building a Thought Leadership Programme
No doubt you’ve heard the idea of thought leadership tossed in conversations with your PR…
TechComms @MWC2018
In a couple of weeks, I will head to sunnier climes in Barcelona to attend…
9 top tips for brilliant b2b analyst relations
Industry analysts are market experts who play a highly influential role in b2b technology purchasing…
How I learned to stop worrying about robots
Recent advances in Artificial Intelligence (AI) have raised questions about whether robots could eventually do…
We need to talk about Kiran – tackling diversity in PR
In order to show true leadership, tackling the diversity challenge is crucial for the PR…