Behavioural economics is the combination of human psychology, decision science, and economics. It’s an innovative…
4 ways to increase your company’s LinkedIn presence
Are you using LinkedIn to your company’s advantage? With more than 575 million registered members…
Hot media topics driving b2b tech PR efforts right now
At TechComms, we have a distinct vantage point when it comes to what topics are…
When it comes to evolving technology trends, Let b2b tech PR take the lead
With PR at the very top of a company’s sales funnel, we often forge…
How social media can make your b2b tech PR programme more successful
In the digital world we live in, it’s impossible to miss the power that social…
Why PR measurement matters
It is essential to measure your public relations (PR) programme to enable you to measure,…
How to be a happy PR
In theory, do what you love, love what you do is a no-brainer, but in…
Mergers & Acquisitions: How b2b tech PR helps you navigate change
One thing we can count on in business is change. Sometimes these are small changes—minor…
b2b analyst relations: The dos and don’ts of analyst briefings – Part Two
There is often confusion on what the difference is between AR and PR and how…
b2b analyst relations: The dos and don’ts of analyst briefings – Part One
We are often asked by our clients what the dos and don’ts of analyst briefings…