The TechComms team will be in fabulous Barcelona for GSMA’s MWC 2024 (26-29 February). Mobile World Congress is one of our favourite events to attend. There’s always so much excitement in the air. We’re looking forward to hearing from some of the world’s best experts on connectivity and uncovering the product and news announcements that are driving the industry forward. And we’ll be working with our B2B tech clients to make the most of their presence at the event helping them to set up media interviews and announce news during MWC.
Some of this year’s key themes will be around 5G, digital connectivity (connecting everything), and AI. AI is having quite a moment as companies in all industries, especially in the telecommunications sector, work to bring AI into how we live and work. Embedded AI as well as generative AI will be hot topics at this year’s event. Not only will there be keynotes about the topic, but many of the world’s leading tech giants will be making announcements about the role AI will play in their future.
Check out the full agenda here. And if you’re planning to attend, please let us know. We’d love to connect and discuss how our integrated b2b tech pr and b2b analyst relations communications programme could help your organisation. Please contact TechComms, a b2b tech marketing and communications agency on + 44 (0) 203 322 8928