By Rob Bamforth
It is not simply a matter of rolling out more technology, but stepping back to understand how people and organisational processes really work, and finding the right blend of culture, control and communication, to be effective and supportive.
The workplace always evolves as working patterns change, individuals’ aspirations and lifestyles shift, and technology offers new possibilities. Usually, this happens relatively slowly, and with different paces and directions for different organisations. Sudden events with worldwide impact are rare, but the covid pandemic caused a rapid and significant dislocation to current practices. Fortunately, digital connectivity and technology was able to cushion some of the immediate impact, but there are ramifications for how the workplace and individuals adjust to a ‘new normal’
Rob’s article will also talk about how workplace communication has been impacted, the types of advances in technology that are supporting efforts towards a common business goal and what the future might look like.
Communication in a post-pandemic world: how are businesses collaborating?
In this podcast episode we look at the future of work in relation to communications for businesses. Lots of tools have seen a fast adoption rate due to the pandemic but seeing as this was either an adopt or struggle situation, organisations had little option. Now we are returning to a sense of normality in 2022, we ask what communications mean to businesses and whether we are seeing an improvement in collaboration.
Tech journalist David Howell presents this two-part mini-series and he is joined by guru in the unified communications and collaboration space, Rob Bamforth, an independent analyst and marketing consultant. Rob’s main interest is in how technology can be used to impact process and individuals through communications and collaboration.
Join us also for part two soon where Rob will go into more depth about tools and adaptations for the future of work.
Founded in 2006, TechComms is a b2b tech marketing and communication agency dedicated to helping companies develop their profile and messaging, establish their market position, grow their sales and channel networks and build on their brand and market awareness. We are renowned for our extensive experience and expertise in the B2B technology sector and our specialised knowledge spans a range of key markets including enterprise tech, unified communications, video conferencing and collaboration tech.
Rahme Mehmet has over 20 years’ experience in the technology communications sector. She has a wealth of solid experience in creating, directing, and managing strategic communication campaigns for clients in technology and several other vertical sectors. Rahme has worked with leading video and audio providers Poly and Lifesize and unified and cloud communication provider Fuze, an 8×8 company.
Lisa Perry has over 20 years’ experience in leading communication campaigns on a global, regional and local level in global technology companies. Lisa worked in-house for Poly for as part of the corporate EMEA communication team, where she managed multiple agencies and launched the EMEA analyst programme. She also worked on agency side for leading video and audio providers Lifesize and unified and cloud communication provider Fuze, an 8×8 company.
Avani Gill has over 14 years of experience in public relations and she joined TechComms in January 2022 as a Senior Account Manager. In this role, Avani supports several TechComms clients with their media relations programmes, and she manages all social media and marketing activity for TechComms.
“Following the success of the PR project in 2020, we were eager to build on the progress we had made with key media publications and were thrilled to be working with TechComms again.
TechComms were instrumental in supporting our thought leadership programme and in positioning the Fuze brand as a leader in the hybrid working space. With many companies vying to join this timely conversation during the Covid-19 pandemic, TechComms worked closely with us to ensure our messaging was relevant, local and most importantly, new. This gave us the advantage in securing the attention of key media targets.
TechComms is a great team to work with and are relentless in reaching their goals. To this end they continued to strive until they secured the results they were aiming for. If you’re trying to build your brand, TechComms is a great partner to have on your side.”
Shayna Chapel, global communications director at Fuze
“TechComms managed our UK PR Programme during the height of the global lockdown, which enabled my team and I to focus on the overall global communications Fuze programme. Through their relentless approach and sheer determination, TechComms secured some incredible pieces of coverage for us, not only in our trade UC and AV press, but in key UK business computing titles, which is a key focus for us.
The results they achieved in such a short space of time is testament to the strong relationships they have with the media, their knowledge of our industry, and the strategic programme they put in place from day one.”
Payal Patel Cudia, former director, worldwide communications at Fuze
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