1. Positioned Fuze as a thought leader in hybrid working via interviews, guest articles and commentary opportunities
2. Supported the launch of the Fuze channel programme into the UK market with an exclusive interview in a tier one channel title
3. Secured over 60 pieces of coverage for Fuze in key UK media publications, including unified communications, business computing, security, channel, and vertical press
As part of the company’s continuing effort to drive awareness of Fuze’s brand profile in the UK, TechComms developed, managed and executed a b2b tech PR strategy.
This included a media relations and content creation programme to secure interest and coverage in unified communications (UC), business computing, security, channel and vertical press. To support the strategy, TechComms managed the UK press office, created tailored UK-focused media pitches, secured interviews and commentary for key spokespeople, as well as developed guest articles to support Fuze’s thought leadership programme.