Hybrid working: Enhanced video conferencing with AR technology

As workplaces continue to work through the growing pains of establishing the best way for teams to connect and collaborate in our new hybrid working world, video conferencing continues to take centre stage. At first, we all made it work with the likes of Zoom or Google Meet. But there are plenty of limitations and “Zoom fatigue” quickly sets in. With hybrid now the norm, enhanced video conferencing becomes a necessity. Technology is quickly evolving to meet this need, specifically augmented reality (AR). 

AR video conferencing solutions enhance communication tools by authentically capturing conversation dynamics, including voice, gesture and social nuances. In an article for VentureBeat, Maher Saba, VP of Remote Presence at Meta, detailed how Meta’s Group Effects which are interactive, real-time AR effects that invite people to share moments together through collaborative experiences work. He explained that “it’s a new AR experience that creates a shared connection – the feeling we get when we’re actually in the same room with other people, seeing something unfold before our eyes.”

Spatial is another AR video conference solution provider enhancing video communication with human interaction. Remote users can collaborate, search, brainstorm and share content as if they were in the same room.

There is no substitute for face-to-face personal interaction, but AR-enhanced video conferencing could get us closer to the human experiences—body language and emotional cues—that we need to carry on working from anywhere and creating and sustaining a positive team vibe.

Video, like hybrid working, is here to stay. We can help make video an effective communication channel whether you’re using it to meet with media, analysts or investors or keep your team connected. Please contact TechComms, a b2b tech marketing and communications agency on + 44 (0) 203 322 8928.