Webinar best practices
Webinars have proved a great virtual alternative to the numerous events and industry conferences that have been cancelled over the last several months. As well as being cost-effective, webinars are great for generating sales leads and help to build your company brand value with a captive audience.
If you are considering hosting your first webinar, it’s important to plan and prepare, to ensure your webinar is a success. This includes capturing your participants’ attention while providing valuable information.
The ‘dos and don’ts’ of hosting a successful webinar include the following:
- Do practice; do a dry run of the webinar with an internal audience
- Do test the audio to ensure you’ll capture a clear recording
- Don’t try to cram too much information on your slides
- Do make slides visually impactful and appealing
- Do stick to one topic
- Don’t have more than two speakers
- Do have each speaker briefly introduce themselves
- Do allow each speaker to advance their own slides
- Do speak clearly; use a script to avoid excessive pausing and to keep on message
- Do leave a lot of time for participants to ask questions and take the time to answer all of them
- Do follow up within two days with a link to the recorded on-demand webinar
- Don’t make it longer than 45 minutes total (this includes the Q&A session)
- Do take a poll (at the beginning or end of the webinar) to learn more about the participants and encourage active participation
We’d be happy to help you create compelling webinar content to launch a new product or service, announce a company milestone or showcase a new user interface or innovation, please contact TechComms, a b2b tech marketing and communications agency on + 44 (0) 203 322 8928.
