Five trending topics driving b2b tech PR 

At TechComms, we work closely with our clients to uncover the stories, point of view and messaging that aligns with the current news agenda.

Here’s a look at five key areas to always keep in mind when crafting PR pitches:

Transparency. No matter the industry, being authentic and transparent has taken centre stage. It is the guiding force for all businesses in an age where customers’ opinions, voices and expectations are demanding a more personalised and value-driven experience. People are choosing to support brands that mirror their own values and way of thinking. They want communication from leaders in organisations that is fact-based and honest. Is your company doing more to keep lines of communication open with customers and build a trusted relationship? In times of uncertainty, it’s important to be as transparent as possible, communicate more and provide full visibility into how you’ll continue to meet the needs of your customers and employees. 

Security. Data has become at once a company’s most valuable and most at-risk asset. Security threats and vulnerabilities loom large and staying ahead of ever-more sophisticated cyberattacks is priority number one. Companies that offer cloud protection solutions, data discovery capabilities and security expertise have the advantage as the need to keep data safe and protected is an ongoing necessity.

Evolving technologies (5G, AI, cryptocurrencies). As new technologies move from the hype cycle to reality, it’s time to craft stories that showcase how companies can take advantage of the benefits of them and feature real-world customer success stories to solidify the validity of these innovations as they fuel the digital transformation happening across small-mid sized enterprises. There is still a lot of fear and uncertainty about these technologies making it even more important to show why 5G, AI and cryptocurrency matter now and in the future. 

Sustainability. The rise of the conscience consumer has put all industries on notice to improve their efforts around environmentally friendly initiatives. Climate change is driving the shift in support of a more purposeful mindset when it comes to choosing a brand to support. Whether you’re a B2B or B2C company, your customers want to know what you’re doing to curb your impact on the climate. Being transparent with customers about your efforts toward sustainability whether it’s more eco-friendly packaging or choosing an office location that is ZE (zero-energy) is playing a bigger role now as people decide to buy from or partner with companies that make sustainability a top priority.  

Customer Experience. B2B and B2C companies need to focus more than ever on creating an exceptional customer experience. It’s all about the value you deliver and the service you provide. To meet ever evolving expectations, your brand needs to stand out and ensure you’re going above and beyond to deliver a great experience. 

If you’d like help crafting compelling stories related to these topics, please contact TechComms, a b2b tech marketing and communications agency on + 44 (0) 203 322 8928.