1. Continued to build Fuze’s brand awareness through 20 published articles in influential UK business computing and UC/AV publications in just four months
2. Began to develop spokespeople profiles with UK media through interviews, commentary in articles and thought leadership pieces
3. Positioned Fuze as an advisory expert in the field of UC for remote workers during the Covid-19 pandemic
To support Fuze’s goal in broadening their media coverage beyond UC press, TechComms managed and executed a media relations strategy that focused on securing interest and coverage in the business computing press. Tactics to support the strategy included managing the press office, crafting tailored media pitches to issue with press release announcements, securing interviews and commentary with key spokespeople, and guest articles to support their thought leadership programme.