1. Managed and executed a solid PR strategy to support Achab’s launch into the UK market
2. Built Achab brand awareness through 14 pieces of secured coverage over a three-month period in channel and business computing press.
3. Positioned Achab as a thought leader in building a unique distribution model to help partners boost innovation and capture new opportunities.
To support Achab’s launch into the UK market, TechComms created and implemented a media relations programme that centred around securing interest and coverage in the channel and business computing media.
As Achab was not a known brand by the UK media, TechComms kicked off the programme by creating and issuing a press release about Achab’s expansion into the UK.
The announcement garnered a lot of interest with the UK media, in particular the channel journalists, which led to several interviews and successful placements of guest articles to support their thought leadership programme.