1. Secured coverage in reports published by analyst firms, Gartner and Appledore Research.
2. Briefed over 25 analysts between January 2021 and June 2022 from analyst houses, including Gartner, IDC, and Omdia.
3. Organised and executed a roundtable to introduce HyperSense, Subex’s AI Orchestration platform, to leading analysts from highly-regarding firms.
4. Built upon the relationships Subex has with US analysts by organising face-to-face meetings in April 2022.
Our goal was to deliver a targeted and continuous b2b analyst relations programme that introduced key analysts to Subex and build awareness of HyperSense and the benefits it brings to enterprise customers and CSPs.
From the start and continuing today, TechComms strives to ensure the analyst relationships within the AI space grows and strengthens. This is achieved through regular interaction and in supporting analyst research by providing relevant information and organising engaging and interactive briefings.
In turn, this strategy has led to report coverage and has maximised the opportunities for analysts to recommend Subex to their clients. Analysts are often quoted in the IT, Telecoms, and Business press, and therefore these interactions also have the potential to lead to positive press coverage.