1. In 2020 and 2021, TechComms secured 396 articles (an increase of 28% from 2018 and 2019) and 46 interviews – 35 media and 11 analyst – (an increase of 46% from 2018 and 2019) with leading channel, business computing, security, and business publications and industry analysts. Even during the pandemic, TechComms successfully secured article placements in tier 1 and tier 2 publications, resulting in an increase of over 10% between 2019 and 2020.
2. Created 21 pieces of original content (an increase of 62% from 2018 and 2019) on technical topics, including ransomware, cyber resilience, and the shift to the public cloud across key target media such as TEISS, Channel Pro, IT Pro, TechCrunch, InfoSecurity, Information Age, Intelligent SME Tech, The Stack, etc.
3. Created award-winning entries for Datto, resulting in winning the following awards: IT Europa Awards, Network Group Awards, Channel Partner Insight – MSP Innovation Awards, and Best Backup / Continuity Offering Awards.
TechComms continues to focus on driving awareness of Datto’s brand and their solutions, as well as to build brand trust and loyalty with key influencers in the media and analyst community. To expand Datto’s reach and coverage, TechComms secured coverage in 14 new media targets, including TechCrunch, InfoSecurity, Computing Security, SME Today, Intelligent SME Tech, CSO, Intelligent CISO, Intelligent CIO, and Compare the Cloud.
During 2020 and the onset of the pandemic through 2021 (post pandemic), TechComms worked closely with Datto to ensure momentum achieved since 2018 continued. In lieu of in- person meetings, TechComms secured and organised 21 virtual interviews, as well as supported Datto’s MSP Tech Days (virtual events) by encouraging reporters to attend and provide coverage.
Media relations programme
As a result of the pandemic, some publications closed, while others downsized their editorial teams. To compensate and retain a regular cadence between Datto executives and key journalists, TechComms targeted new tier 1 and tier 2 publications with media pitches and thought leadership ideas for guest articles.
Datto’s thought leadership continues to resonate well with existing and new media targets. Working closely with Datto, TechComms pitched its expanded stable of executive security spokespeople to media, resulting in a thought leadership programme that yielded 10 guest articles and commentary opportunities.
b2b content creation
TechComms conducts quarterly planning and strategy meetings with Datto to define and adjust the thought leadership plan around security trends, education, and technology topics that will receive maximum media exposure across channel, technology/business, and security publications. Working with TechComms’ highly skilled copywriters, the team created content for guest articles, award submissions, press releases, and executive commentaries. Often based on detailed sourcing calls with the Datto management and technical teams, TechComms created content to drive the conversation and position Datto as experts in the field.
Customer success references
TechComms worked closely with Datto’s MSPs and end-user customers to achieve coverage in key media outlets. This has been achieved in several forms, including media commentary quotes, securing guest articles based on customer case studies, and media interviews.
Industry and product awards
To promote Datto’s success and its position of being 100% focused on MSPs, TechComms provided quarterly strategic counsel on which award submissions Datto should consider. In addition, TechComms created Datto award submissions for a wide range of industry awards, and has been shortlisted and won awards the following prestigious CRN Channel Awards, IT Europa Awards, and Channel Partner Insight Awards.
Virtual industry event support – MSP Tech Day and DattoCon
TechComms supported Datto MSP roadshows, Datto MSP Tech Day, and their flagship bi-annual event, DattoCon – the largest MSP focused event in the industry. TechComms provided comprehensive virtual event support services, including confirming journalist attendance, creating messaging for executives, writing press release alerts around the events, securing interviews with executives, and managing interview schedules. Senior Datto executive interview press coverage found with IT Europa at MSP Tech Day and in Technology Reseller, CPI, and Microscope at DattoCon