1. Raised brand awareness around Luzern Commerce’s leadership in managed eCommerce, including webstores and go-to-market strategies through regular media coverage, press releases, analyst briefings, and content creation.
2. Leveraged the knowledge and experience of company executives to elevate brand awareness through 35 thought leadership articles in the most influential industry publications.
3. Built brand trust and customer loyalty by focusing outreach campaigns on industry publications read by brands that sell online or plan to sell online.
To gain maximum exposure and drive awareness of Luzern eCommerce’s brand, TechComms developed a multi-tiered campaign programme that included AR briefings, article placements, social media posts, and content creation, including press releases and white papers. The programme focused on securing news, interviews, thought leadership articles, and commentaries to be pitched to influential industry publications in the US and the UK.
TechComms worked with Luzern eCommerce to identify relevant and timely topics that were leveraged to develop thought leadership content. Media pitches were developed based on these ideas and distributed to key journalists and analysts. TechComms also worked with the company to create social media posts that were based on thought leadership articles, industry news, and trending content.