CAMPAIGN HIGHLIGHTS
1. Raised brand awareness around Luzern Commerce’s leadership in managed eCommerce, including webstores and go-to-market strategies through regular media coverage, press releases, analyst briefings, and content creation.
2. Leveraged the knowledge and experience of company executives to elevate brand awareness through 35 thought leadership articles in the most influential industry publications.
3. Built brand trust and customer loyalty by focusing outreach campaigns on industry publications read by brands that sell online or plan to sell online.
BACKGROUND
Luzern eCommerce, a pioneer in the eCommerce space, helps brands navigate the complexities of eCommerce selling – from the fundamentals to the development and roll-out of complex channel strategies and cross-border expansion plans. They excel at helping brands accelerate eCommerce business and meet buyers where they like to shop: on Amazon and other marketplaces, direct on a branded online store, or on their favourite social platform.
With headquarters in Dublin, Ireland, Luzern eCommerce has offices across the world and prides themselves on their laser focus attention to their customers, which has enabled them to maintain a 97 percent customer retention rate.
STRATEGY
To gain maximum exposure and drive awareness of Luzern eCommerce’s brand, TechComms developed a multi-tiered campaign programme that included AR briefings, article placements, social media posts, and content creation, including press releases and white papers. The programme focused on securing news, interviews, thought leadership articles, and commentaries to be pitched to influential industry publications in the US and the UK.
TechComms worked with Luzern eCommerce to identify relevant and timely topics that were leveraged to develop thought leadership content. Media pitches were developed based on these ideas and distributed to key journalists and analysts. TechComms also worked with the company to create social media posts that were based on thought leadership articles, industry news, and trending content.
RESULTS
Between January 2021 to December 2021, TechComms secured 22 articles with 13 being guest articles in leading publications such as eCommerce Age, 365 Retail, Channel X, and Internet Retailing.
Between January 2022 to December 2022, TechComms secured 27 articles with 14 being guest articles in leading publications such as eCommerce Age, 365 Retail, Channel X, and Internet Retailing.
A 22% increase in media coverage from 2021 to 2022.
For 2023, TechComms is on track to hit the Luzern eCommerce coverage target – between January 2022 to May 2023, TechComms secured 13 articles with 8 being guest articles in leading publications such as Direct Commerce, Total Retail, Retail Wit, eCommerce Age, Internet Retailing, and Retail Times.
TechComms was also instrumental in securing briefings with leading analysts such as Gartner, IDC, and Forrester.
During the same time, TechComms created three white papers – How eCommerce Brands Can Achieve 10x Growth with Marketplaces, European eCommerce Industry Report, and What eCommerce Decision Makers Really Feel About the Challenges of Selling on Amazon.
CLIENT TESTIMONIAL
TechComms was instrumental in supporting our goals to build brand awareness around our leadership in the managed eCommerce space, as well as boost brand trust and loyalty with our customers and prospects. They worked closely with us on all aspects of the programme, giving us an advantage in securing the attention of key media and analyst targets.
Rahme and her experienced team of professionals leave no stone unturned when it comes to pursuing opportunities to position the Luzern eCommerce brand as a leader in the eCommerce space. The team not only meets all predetermined deliverables but surpasses targets.
Orla Power, Director of Marketing, Luzern eCommence
