CAMPAIGN HIGHLIGHTS
1. Secured event attendance from five leading industry media
2. Organised five interviews between event executives, winners and runners up with key journalists
3. Attained six pieces of press coverage for the award winner in prominent publications
BACKGROUND
Drawing innovation and the sharpest minds from Latin America (LATAM), the LatAm Edge Awards is a prestigious platform to host panel discussions on innovation industries, as well as an opportunity to raise awareness of Latin American scale-ups looking to expand outside of LATAM. This award, the brainchild of Brazilian native Sandra Sinicco, bridges the business and cultural gap between Latin America and Europe. Connecting the winning Latin American start-up company with UK business experts, winners are awarded with a support network, co-working office space and business support services, including legal support, accountancy and marketing and PR support. Once successfully established in the UK, the award winning LATAM business can take the next natural step and expand into the rest of Europe and Asia.
To secure the right media attendance and press exposure, Sandra selected TechComms to manage b2b tech PR at the LatAM Edge Awards event in London. The decision to use TechComms services was based on many factors, including the comprehensive communications plan presented, strong relationships with analysts and media, and their highly-regarded reputation for exceeding plan deliverables.
STRATEGY
To ensure LatAm Edge Awards received exceptional coverage, TechComms created a personalised media outreach strategy to secure attendance and interviews at the event.
TechComms compiled a list of journalists to invite to the event, including National, business, start-up, investor and business computing publications.
TechComms sent tailored invites to key media targets, including interview offers with the founder of the awards event, the winner and runners up of the competition, which not only helped to build awareness of the awards with the UK media, but also resulted in several pieces of press coverage.
RESULTS
The pre-event work exceeded expectations with five media attending the event, including IR Magazine, The Deal, The Startup Network, Financial Times and a Freelance Investment Reporter.
Event executives, the winner and the runners up met with key journalists from publications such as IR Magazine, The Deal, The Startup Network, EM360 and MergerMarket.
Not only did TechComms secure exceptional event coverage, but the innovation award winner was spotlighted in prominent publications such as Growth Business, Enterprise Management 360°, Tech London, BDaily News and What Investment.co.uk, giving him the international recognition needed to expand his business abroad.
CLIENT TESTIMONIAL
“With start-up investments on the rise within Latin America there is a growing need to assist mid-stage, profitable companies on their quest to expand outside the region. To draw more attention to the annual event and its winners, we needed to raise our profile among key journalists and publications. The diligent communications support provided by TechComms allowed us to secure numerous articles in the most coveted publications, as well as be interviewed by top journalists.”.
Sandra Sinicco, LatAm Edge Awards Creator and Chief Executive of GrupoCasa
