1. Expanded reach of coverage with a media roundtable event to reveal survey results
2. Raised awareness of the research findings with 12 articles published across industry-leading publications
3. Promoted whitepaper via numerous vehicles, including a press release, guest articles, infographics, blogs and social media posts
Already an existing client, BriteBill engaged TechComms to recommend a strategy for conducting the study – including target respondents, geographical regions and survey questions.
As a well respected member of the technology community with deep ties to industry analysts, TechComms recommended Omnisperience, a leading analyst firm that helps B2B service providers improve performance through insightful research and advice, to conduct the survey.
To achieve the most coverage from the survey results, TechComms created a communications plan that included deliverables such a white paper, press release, guest media articles, infographics, blogs and a media roundtable event.