1. Raised brand awareness through regular briefings with 12 high profile industry analysts
2. Published numerous guest articles in leading trade publications, as well as quarterly press releases
3. Secured a multi-year retainer for ongoing innovative communications projects
After thorough research, TechComms proposed a multi-tier corporate communications strategy that would enable BriteBill to stand out at the industry’s most prestigious event – Mobile World Congress, gain positive awareness among leading industry analysts, and keep the BriteBill brand top of mind through ongoing press releases and guest articles in industry-specific trade publications.
Media and analyst outreach initiatives commenced two months prior to the event to gain maximum exposure. Goals surrounding the event included securing a minimum of 6 analyst pre-show briefings, attain at least 6 media profile opportunities, and using hospitality and demo’s at the stand to encourage informal meetings between BriteBill’s senior executives and analysts/media.
Key to the success of the briefings was the well thought-out and designed presentation deck, created by TechComms, to ensure relevant topics were consistently covered.