Brand Positioning and Messaging

The foundation of any marketing communications strategy is well-defined messaging. We can help you to develop clear and concise messaging, underpinning your entire communications strategy.

The foundation of any marketing and communications activity is a well-defined messaging framework. TechComms can facilitate client workshops to develop messages and test these with the analyst community before using them with press, customers, partners and in marketing or sales collateral.

In addition, we can undertake extensive research with key stakeholders such as employees, customers and partners via audits to understand how your company is perceived, and your products or services are viewed.

These findings will ultimately help identify areas of focus, as well as define your current and desired market position