1. Secured event attendance from five leading industry media
2. Organised five interviews between event executives, winners and runners up with key journalists
3. Attained six pieces of press coverage for the award winner in prominent publications
To ensure LatAm Edge Awards received exceptional coverage, TechComms created a personalised media outreach strategy to secure attendance and interviews at the event.
TechComms compiled a list of journalists to invite to the event, including National, business, start-up, investor and business computing publications.
TechComms sent tailored invites to key media targets, including interview offers with the founder of the awards event, the winner and runners up of the competition, which not only helped to build awareness of the awards with the UK media, but also resulted in several pieces of press coverage.