In theory, do what you love, love what you do is a no-brainer, but in…
Mergers & Acquisitions: How b2b tech PR helps you navigate change
One thing we can count on in business is change. Sometimes these are small changes—minor…
b2b analyst relations: The dos and don’ts of analyst briefings – Part Two
There is often confusion on what the difference is between AR and PR and how…
b2b analyst relations: The dos and don’ts of analyst briefings – Part One
We are often asked by our clients what the dos and don’ts of analyst briefings…
MWC2019 Barcelona: TechComms’ Top Takeaways
Members of the TechComms team were excited to be at last month’s hugely successful Mobile…
b2b analyst relations: How analysts work and common misconceptions
The role of b2b tech PR is to understand not just client marketing strategies but…
The power of a simple Thank You
It seems obvious enough that if someone does something helpful for you, it is common…
Make the most of industry events with promotion that packs a punch
Do you have plans to attend an Industry Event in 2019? If yes, it’s time…
Why are industry events still so valuable to attend?
Have you ever questioned the enormous investment – both in terms of time and finance…
How to align b2b tech PR to 2019 marketing trends
In summer 2019, Forbes published a great article written by John Hall, CEO of Influence…