Industry analysts are market experts who play a highly influential role in B2B technology purchasing decisions. They’re focused on understanding technology markets, vendors, and their customers. Analysts are paid to do this research and provide independent viewpoints. Building relationships with key analysts can further refine and amplify your business model strategy, product roadmap, and overall approach to market.
A strategic B2B analyst relations programme can have a positive impact on your communication efforts helping you to build credibility and trust with your target audiences. Many of the world’s leading industry analysts attend and participate in major industry events like Mobile World Congress (MWC) and it’s advantageous to brief them prior to or at the event.
How TechComms can help you leverage a B2B analyst relations programme for MWC
The TechComms team will research and understand the practice areas key analysts are focused on and determine how their expertise and experience can positively influence and add to your efforts to build credibility for your products and services at MWC.
We will contact analysts providing them with any press releases you’ll be issuing at MWC and invite them to online briefings prior to the event or face-to-face on-site. We follow a proven process for ensuring analyst meetings at MWC are a success. It’s based on decades of experience working with our telecommunications and IT clients to create compelling announcements and messaging that will set your brand apart. We handle organising the briefings and coordinating the schedules as well as taking care of any follow-up.
When building MWC presentations, we recommend leveraging relevant analyst reports and feedback to strengthen your message and provide industry insights and expertise that supports your brand messaging from a trusted source. Learn more about how we help build successful B2B analyst relations programmes in our case study section.
At TechComms, we help our clients maximise their B2B analyst relations programmes. Contact us to find out how to elevate your brand presence by strategically engaging analysts during MWC.
