With so many channels—online, mobile, social, TV, print—and a 24/7/365 news cycle, there’s a lot of noise out there for PR professionals to cut through. It’s not easy to monitor news coverage or keep track of all the journalists following a client’s industry in this fast-paced, digital environment.
Technology can be a life-saver for keeping pace and staying productive. It can also help b2b PR professionals improve targeting, refine pitches and achieve better coverage results for clients. Software tools for monitoring help track and measure coverage. The analytics and reporting that are available helps show clients what’s working along with reporting the results of targeted PR outreach campaigns. Dashboards make it easy to see where adjustments need to be made in real-time. PR software platforms can also help with competitive analysis and gain a deeper understanding of target media.
Hubspot put together a detailed blog, 27 Best PR Tools for Monitoring & Managing Media Relations in 2023, highlighting the best PR technology—software and apps— for PR professionals with background about the solution as well as pricing. If you’re looking for ways to increase your productivity and effectiveness, we recommend giving this comprehensive guide a read.
Asking for help from technology can make the job of PR professionals easier and faster. We hope you find one that’s a good fit to support your client work and PR goals.
If you’d like help finding the right technology solution, contact us at info@techcomms.co.uk
