Just like data in a silo does nothing but create inefficiencies, a PR programme done as a one-off can result in less effective results compared to an integrated PR and AR programme that is closely aligned with marketing’s top priorities.
At TechComms, we specialise in bringing PR together with AR to maximise results, create thought leadership, and build credibility with key audiences. We collaborate closely with the marketing teams at our client companies to ensure we’re in lockstep and we’re all working toward meeting the key goals of the organisation.
The best way for us to show you what we mean by this is by highlighting some of the work we’ve achieved with clients. In today’s blog, we spotlight Luzern eCommerce, a pioneer in the eCommerce space helping brands navigate the complexities of eCommerce selling.
To gain maximum exposure and drive awareness of Luzern eCommerce’s brand, TechComms developed a multi-tiered campaign programme that included AR briefings, article placements, social media posts, and content creation, including press releases and white papers. The programme focused on securing news, interviews, thought leadership articles, and commentaries to be pitched to influential industry publications in the US and the UK.
TechComms was able to help Luzern eCommerce raise brand awareness around its leadership in managed eCommerce, including webstores and go-to-market strategies through regular media coverage, press releases, analyst briefings, and content creation. TechComms created three white papers– How eCommerce Brands Can Achieve 10x Growth with Marketplaces, European eCommerce Industry Report, and What eCommerce Decision Makers Really Feel About the Challenges of Selling on Amazon. We leveraged the knowledge and experience of company executives to elevate brand awareness through 35 thought leadership articles in some of the most influential industry publications, including eCommerce Age, 365 Retail, Channel X, and Internet Retailing. TechComms was also instrumental in securing briefings with leading analyst firms such as Gartner, IDC, and Forrester.
Read our Luzern eCommerce case study for more information about our work together.
We’d like to help you build relationships with the B2B media and analysts that matter to your business with our proven B2B tech PR and analyst relations programme. Contact us.
