CAMPAIGN HIGHLIGHTS
1. Secured coverage in reports published by analyst firms, Gartner and Appledore Research.
2. Briefed over 25 analysts between January 2021 and June 2022 from analyst houses, including Gartner, IDC, and Omdia.
3. Organised and executed a roundtable to introduce HyperSense, Subex’s AI Orchestration platform, to leading analysts from highly-regarding firms.
4. Built upon the relationships Subex has with US analysts by organising face-to-face meetings in April 2022.
BACKGROUND
Subex is a pioneer in enabling Digital Trust for businesses across the globe.
Founded in 1994, Subex helps its customers maximise their revenues and profitability. With a legacy of having served the market through world-class solutions for business optimisation and analytics, Subex is now leading the way by enabling all-around Digital Trust in the business ecosystems of its customers. Focusing on risk mitigation, security, predictability, and intelligence, Subex helps businesses embrace disruptive changes and succeed with confidence in creating a secure digital world for their customers.
Through HyperSense, an end-to-end AI Orchestration platform, Subex empowers communications service providers (CSPs) and enterprise customers to make faster, better decisions by leveraging Artificial Intelligence (AI) analytics across the data value chain. The solution allows users, without coding knowledge, to easily aggregate data from disparate sources, turn data into insights by building, interpreting, and tuning AI models, and effortlessly share their findings across the organisation – all on a no-code platform.
Subex has more than 300 installations across 90+ countries.
STRATEGY
Our goal was to deliver a targeted and continuous b2b analyst relations programme that introduced key analysts to Subex and build awareness of HyperSense and the benefits it brings to enterprise customers and CSPs.
From the start and continuing today, TechComms strives to ensure the analyst relationships within the AI space grows and strengthens. This is achieved through regular interaction and in supporting analyst research by providing relevant information and organising engaging and interactive briefings.
In turn, this strategy has led to report coverage and has maximised the opportunities for analysts to recommend Subex to their clients. Analysts are often quoted in the IT, Telecoms, and Business press, and therefore these interactions also have the potential to lead to positive press coverage.
RESULTS
Subex has been featured in two reports published by leading analyst firm Gartner. Featuring Hypersense, the company was named as a representative vendor in 2022 Gartner Market Guide for AI in CSP Customer and Business Operations. Subex was also named in Gartner’s 2022 report Market Guide for Multipersona Data Science and Machine Learning Platforms.
Appledore Research also published a vendor profile of Subex, and further coverage has been secured in forthcoming reports from GlobalData and Analysys Mason.
Other achievements include a virtual analyst roundtable that took place in April 2021. It was organised by TechComms to introduce HyperSense to influencers in the analyst community. Analysts from ABI Research, Omdia, GlobalData, and Technology Business Review attended. The format of the event was a presentation and demonstration of the product, which was well received by the attendees, all of which now follow developments from Subex.
Another component of the analyst programme involved coordinating a US analyst tour in April 2022 and securing introductory face-to-face meetings with leading industry thinkers. A meeting was set up with Tier-1 analyst firm Forrester Research and further meetings were organised with GlobalData and Frost and Sullivan.
With a dedicated b2b analyst relations team, TechComms is uniquely positioned to provide counsel to its clients. For instance, when Subex requested recommendations for a guest speaker at a customer event, TechComms was able to deliver.
CLIENT TESTIMONIAL
“Our on-going Analyst Relations programme and partnership with TechComms is going from strength to strength as we meet new analysts in the AI space and continue to build upon the relationship we have with our existing contacts. We are starting to see some extremely positive results and valuable report coverage.”
Sandeep Banga, Senior Manager, Marketing and PR, Subex
