CAMPAIGN HIGHLIGHTS
1. Raised brand awareness by securing 22 pieces of coverage in leading UK and European business computing and channel publications in only four months
2. Secured LogicMonitor customer case study in Computing, one of the UK’s most influential business computing titles
3. Built UK spokespeople profiles through interviews, commentaries in articles and thought leadership pieces in key target UK media
BACKGROUND
LogicMonitor is a leader in infrastructure monitoring, from on-premise to the cloud. With a commitment to advancing business technology and helping company’s move from seeing what is currently happening to using technology to grow the business, they collaborate with customers to understand their risks and anticipate their needs. These insights enable them to quickly and cost-effectively put in place monitoring systems to track the company’s performance and health of their IT infrastructure, enabling preemptive and medial measures to avoid issue escalation.
A U.S. based company with offices around the world, LogicMonitor’s brand was virtually unknown in the UK. To boost their local presence, LogicMonitor engaged TechComms to develop and action an ambitious communications strategy that would fast-track their awareness goals.
STRATEGY
To gain maximum exposure, TechComms proposed a media relations strategy that would focus on securing press coverage in leading UK business computing and channel publications.
Goals surrounding the plan included securing three byline articles, five interviews/commentaries, one customer case study, and one press release.
TechComms also worked with the company to support product announcements and appointment releases, and also provided strategic counsel on b2b analyst relations and UK analyst targets.
RESULTS
Between August 2019 and December 2019, UK-focused media and b2b tech PR initiatives became an integral component of LogicMonitor’s UK marketing programme.
While the focus was on elevating awareness in the UK, the communications strategy also provided LogicMonitor with exposure in Germany through a thought leadership article secured in leading German title Computer Weekly DE.
TechComms secured 22 articles over the space of four months. Thought leadership placement successes included CloudTech, ITProPortal and Networking+, interviews were secured in IT Europa, Managed IT and TechTalks Daily, and a successful press release announcement resulted in seven pieces of coverage.
CLIENT TESTIMONIAL
“As a US-based company, we partnered with TechComms to raise our local awareness in the UK. From the initial strategy discussions to putting the communications program in motion, Rahme and her team surpassed our expectations. The sheer number of articles in such a short period of time is testimony to their industry knowledge, media relationships, and strategic approach.”
Stephen Tarleton, VP of Marketing, LogicMonitor
