A well-rounded b2b pr programme works best when it’s focused on thought leadership, media/analyst relations, and industry events. Events can be a fantastic way to build stronger connections with industry media/analysts as well as build brand awareness amongst your industry peers. When planning your event strategy for the year, we highly recommend inviting your PR team to your discussions and collaborating on an overall strategy that will maximise your presence.
3 tips for picking the right events to support your goals
- Review event abstracts carefully. Take the time to research events thoroughly to make sure the event objectives, speakers, sessions, and target attendees align with your company’s brand. Read reviews from attendees. Assess the ROI of the event: How many viable business leads do attendees typically leave with, and how quickly do leads turn into revenue? Request the press and analyst list: Are your target media/analysts planning to attend? Talk to event organisers about how you can go beyond just setting up a stand. Could you sponsor a networking event, host a panel discussion, be a session or keynote speaker?
- Choose events that bring together both your competitors and collaborators. A good healthy mix of industry competitors and vendor/business partners is what you’re looking for. You want your brand to be visible where other industry players are. It will help you to establish your foothold in the industry and build stronger connections with your customer and business community.
- Educational-based events are a better pick for building thought leadership. From a b2b pr perspective, it’s more advantageous to build an event strategy that puts an emphasis on expert-led sessions that are heavy on strategic substance and light on overt sales pitches. An event that’s focused on selling products versus one meant to educate with insights and informative content can result in lackluster ROI and a missed opportunity to build your brand as a thought leader.
MSPs are invited to build community and collaboration at UptimeLIVE 2024
One event we’re excited about supporting and attending is UptimeLIVE 2024. The TechComms team is excited to be working with Uptime, a leader in managed service provider (MSP) outsourcing. The Uptime team is bringing the MSP community an all-new first-of-its-kind business strategy event for MSPs. UptimeLIVE is designed specifically for MSPs and will deliver a value-packed experience, offering actionable insights, and cutting-edge strategies to help MSPs fully realise their potential and drive substantial growth.
This groundbreaking event co-located with Technology Live is happening on 17 September at the Business Design Centre in London. UptimeLIVE will take place on the top floor of this prestigious building in Islington.
Why attend UptimeLIVE
UptimeLIVE is focused on business strategy and expert-led educational sessions to help MSPs stand out in a competitive market. Chief Revenue Officer and Co-founder at Uptime, Jason Kemsley had this to say about why UptimeLIVE is different from other MSP events:
“After attending over 200 industry events, we recognised the need for an experience that truly delivers value without unnecessary noise and sales pitches. That’s why we created UptimeLIVE – a dynamic, not-for-profit event focused solely on delivering impactful insights that drive MSP growth and success.”
Event highlights:
- 10+ industry speakers: Gain insights and inspiration from top professionals actively engaged in the MSP industry.
- 15+ value-based sessions: A strategy-packed agenda with no sales pitches, just real value.
- 600+ attendees: Network with fellow MSPs over inclusive meals and exciting evening entertainment.
- Dedicated M&A breakout: Intimate coaching sessions and keynotes on mergers and acquisitions.
Leading vendor sponsors include: ThreatLocker, ConnectWise, Sophos, Kaseya, Brigantia, and SuperOps.ai. An evening reception offering attendees a valuable opportunity to continue discussions and network with peers and industry leaders will conclude the event.
Hear straight from Jason Kemsley, Chief Revenue Officer and Co-Founder, Uptime about why this is a must-attend for MSPs. Listen to his interview with Richard Tubb, MSP influencer here.
For more information and to purchase tickets, visit here.
How Techcomms can help build an events strategy that’s right for you
With our proven success building event strategies that result in thought leadership awareness, multiple media and analyst interviews, and measurable PR growth, we work closely with our clients in the tech B2B space, including leaders in the MSP market to ensure we’re maximising your event presence. We bring together our team of experts to help you reach your PR goals and build a PR programme that combines the power of media/analyst relations with a thought leadership-focused event strategy.
If you’re looking to maximise your event ROI, contact us on info@techcomms.co.uk. We can help you develop an events strategy that supports your b2b pr goals.
