Shannon Williams from Tech Day recently shared insights into the main themes the editorial team has covered over the past month, providing valuable guidance for those looking to pitch their news. Understanding these focus areas can significantly increase the chances of your story resonating with the Tech Day team.
Here are the three key areas that have been central to their reporting:
Escalating Data Privacy and Security Risks: This is a growing concern, with complexity increasing due to AI-driven cyber attacks and new regulatory challenges. Other points of attention include concerns around data readiness, cloud adoption, and resilience. There’s a notable shift towards proactive threat detection, incident response, audit reform, and the evolving role of local data in decision-making.
Changing Workforce Skills and Professional Development: The workplace is evolving rapidly. Key trends here involve the need for upskilling and reskilling specifically for AI and cybersecurity. Flexible work models continue to be a focus, alongside the rise of AI-driven learning and coaching tools. Additionally, DEI efforts (Diversity, Equity, and Inclusion) in professional spaces and the push for certifications to keep pace with evolving tech roles are important topics.
The Growing Impact of Gen Z and the Digital Customer Experience: Gen Z’s influence is changing both customer and workplace expectations, particularly within digital channels. Businesses are navigating challenges such as supporting unique communications, adapting loyalty and payment programs, and addressing concerns around trust, privacy, and engagement to maintain competitiveness.
If you need help in creating media pitches that align with evolving areas – such as data privacy &security, workforce skills, or Gen Z and digital CX – please reach out to TechComms for PR counsel, media relations, and content creation on info@techcomms.co.uk.
