CAMPAIGN HIGHLIGHTS
1. Created a PR strategy to raise awareness of Uptime’s inaugural channel partner event – UptimeLive. Created compelling messaging to educate the market on how the event differentiated from other industry events, offering actionable insights and cutting-edge strategies for MSPs.
2. Secured seven pieces of channel focused coverage and four interviews, which attained 55 brand mentions, 10 backlinks in Tier 1 channel publications, reaching a targeted UK channel audience of 632,000.
3. Created organic social media content which garnered over 200 engagements and over 20 reshares with Uptime’s LinkedIn followers.
BACKGROUND
A leader in MSP outsourcing, Uptime is favoured by MSPs looking to extend the services they offer to clients, while simultaneously building recurring revenue. The company’s growing team is comprised of highly skilled support staff who are responsible for an established base of MSP partners, as well as thousands of users and devices across the globe.
With offices spanning five continents, Uptime has the resources, qualifications, and experience to handle the essential day-to-day operations required to keep service levels high and end users happy.
CLIENT: Uptime
WEBSITE: https://www.uptimeglobal.tech
SERVICES: PR, media relations and organic social content
STRATEGY
TechComms developed a comprehensive PR and media relations strategy that would promote and drive interest in attending Uptime’s first UK event – UptimeLive – and also elevate the company’s brand.
To achieve maximum exposure, TechComms proposed a strategic PR and communications plan which focused on developing compelling messaging for their target audience, a well-crafted media pitch and press release to achieve the following objectives:
- Announce the UptimeLive event and highlight how the event stands out from other industry events to key channel influencers.
- Secure press coverage opportunities in leading channel and business computing publications.
- Secure media interviews – both written and podcast interviews.
- Create an organic social media toolkit outlining a calendar for promotional posts to include content for Uptime social accounts, content for employees to share (supporting employee advocacy) and posts for sponsors to share on their own socials in the lead up to the event.
RESULTS
The TechComms media pitch and press release were distributed to key Tier 1 and Tier 2 channel and business computing influencers. The team secured seven pieces of coverage in less than 5 weeks.
53 brand mentions and 10 backlinks in Tier 1 publications were attained.
TechComms exceeded projected deliverables by securing four interviews in key media targets, including Microscope, Digitalisation World, EM360 and Tubblog. Additional coverage about the event was published in MSP Show. Channel Futures and International Accounting Bulletin also published thought leadership pieces around topics such as the growth in MSP outsourcing services.
The team created a series of organic social LinkedIn posts to help promote and celebrate the UptimeLive event and showcase the press coverage secured to a channel focused audience.
The social posts garnered over 200 engagements and over 20 reshares
CLIENT TESTIMONIAL
“With the clock winding down before our inaugural event, UptimeLive, the TechComms team went into high gear to create and action a PR and media strategy that would not only help ensure the success of the event but boost awareness within the MSP community. They were instrumental in helping to develop a strategy that would enable us to reach our goals, and not only did they succeed; they exceeded our expectations.”
“We were extremely impressed with their interactive approach and attention to detail. They proved to be relentless when it came to quality and the results of their efforts are testimony to the impact they had on our event. Whether you’re hosting an event, in need of a brand awareness boost, or looking to improve your media strategy, I highly recommend Rahme and her team of experts.”
Jason Kemsley, Chief Revenue Officer and Co-Founder of Uptime
