1. Increased brand awareness through 15 analyst and five media briefings at Mobile World Congress
2. Exceeded coverage targets by securing 5 articles in key titles including Pipeline Magazine, VanillaPlus and more
3. Raised the company profile as a finalist for the SCT Small Cell Awards
TechComms developed a detailed communications plan that would not only take Innovile to the next level in brand recognition, but enable them to obtain industry intelligence and identify an analyst partner for a research project. With Mobile World Congress (MWC) just around the corner, time was of the essence to secure pre, during and post event introductions and briefings with analysts and journalists.
To further ensure Innovile was in good stead and stood out at a very crowded trade show, TechComms worked closely with the team to create a strategic news angle to drive interest for influencers. Our multi-tier objectives were to secure meetings between industry influencers and Innovile’s senior leaders, update their corporate and SON product messaging, and conduct an extensive competitor analysis to help set them apart from others in this space. TechComms also updated the company and product brochures for the sales team to use with customers and prospects and created and managed a regular stream of high-quality social media posts to further amplify their presence and activity at the show.
TechComms worked with Innovile to identify relevant topics that was leveraged to develop thought leadership content. Media pitches were developed, based on these ideas and distributed to key journalists, and a corporate analyst presentation deck was created that incorporated Innovile’s new messaging across all products.