CAMPAIGN HIGHLIGHTS
1. RRaised brand awareness for Luzern Commerce by securing regular media coverage through creative content, including press releases and feature articles, whitepapers and analyst briefings.
2. Conducted an extensive PR and media outreach programme, securing over 85 pieces of coverage in key industry publications, including Internet Retailing, Total Retail, Home of Direct Commerce, Retail Times and Channel X, with a total circulation of 15.8 million.
3. Leveraged the knowledge and experience of company executives to elevate brand awareness through 38 thought leadership articles in the most influential industry publications.
BACKGROUND
Luzern eCommerce, a pioneer in the eCommerce space, helps brands navigate the complexities of eCommerce selling – from the fundamentals to the development and roll-out of complex channel strategies and cross-border expansion plans.
They excel at helping brands accelerate eCommerce business and meet buyers where they like to shop on Amazon and other marketplaces, direct on a branded online store, or on their favourite social platform.
STRATEGY
To gain maximum exposure and drive awareness of Luzern eCommerce’s brand, TechComms developed a multi-tiered campaign programme that included AR briefings, article placements, social media posts, and content creation, including press releases and whitepapers. The programme focused on securing news, interviews, thought leadership articles, and commentaries in influential industry publications in the US and the UK.
TechComms worked with Luzern eCommerce to identify relevant and timely topics that were leveraged to develop thought leadership content. Media pitches were developed based on these ideas and distributed to key journalists and analysts.
RESULTS
Between January 2021 to December 2021, TechComms secured 22 articles with 13 being guest articles in leading publications such as eCommerce Age, 365 Retail, Channel X, and Internet Retailing.
Over a four-year period, between January 2021 to January 2025, TechComms secured just under 100 articles, across 33 publications that boasted a total circulation of over 15.8 million.
45% of the coverage was thought leadership guest articles in leading publications such as Internet Retailing, Total Retail, Home of Direct Commerce, Retail Times and Channel X . In the same period, TechComms successfully arranged 10 interviews and commentary placements in prominent media outlets such as Retail Gazette, PCR, Silicon, and The Retail Bulletin.
TechComms created strategic and impactful content to support the PR and marketing efforts for Luzern, including two white papers:
How eCommerce Brands Can Achieve 10x Growth with Marketplaces
European eCommerce Industry Report: What eCommerce Decision Makers Really Feel About the Challenges of Selling on Amazon.
TechComms was instrumental in arranging meetings for the Luzern leadership team with seven industry analysts and successfully building relations across key firms such as Gartner, IDC, Insider Intelligence and Forrester.
CLIENT TESTIMONIAL
TechComms has been a game-changer for Luzern eCommerce, elevating our brand visibility and positioning us as thought leaders in the industry. Their strategic approach to PR, media outreach, and content creation has resulted in exceptional coverage across key industry publications and invaluable analyst briefings. The team’s expertise, creativity, and commitment have been instrumental in amplifying our voice and ensuring we stay top of mind with our target audience. We couldn’t have asked for a better partner to support our growth and success.
Orla Power, Director of Marketing, Luzern eCommence
