CAMPAIGN HIGHLIGHTS
1. Leveraged the expertise and experience of the company’s executives, positioning them as industry thought leaders.
2. Conducted extensive PR and media outreach programme, securing 28 pieces of coverage in key industry publications, including Telecoms.com, Vanilla Plus, The Fast Mode, and RT Insights.
3. Targeted 19 media titles in the telco space, resulting in an increase in guest articles, news features, interviews, and commentaries.
BACKGROUND
Anritsu Service Assurance leads the evolution of automated networks through advanced customer service, and network assurance solutions. Leveraging cutting-edge AI and machine learning, Anritsu Service Assurance enhances network performance and user experience, ensuring that their clients and their subscribers enjoy seamless connectivity. As trusted advisors in the journey to 5G SA, automation, and AI, their solutions empower mobile network operators to efficiently manage their networks with full visibility across all technologies and services, significantly reducing downtime and operational costs. Anritsu Service Assurance streamlines the detection and resolution of network issues with automated, proactive monitoring and troubleshooting. Their end-to-end solutions support operators in their cloud-native journeys, enabling rapid deployment, scalability, and improved service agility.
STRATEGY
To achieve maximum exposure, TechComms proposed a PR and media relations strategy that would focus on securing press coverage in leading UK telco and business computing publications.
TechComms worked with Anritsu Service Assurance to identify relevant and timely topics such as network service assurance, zero touch automation, artificial intelligence (AI), and AI for IT operations (AIOps). Media pitches were developed and based on these topics to secure guest articles, as well as interviews and commentaries for key spokespeople in the Anritsu Service Assurance team.
RESULTS
Over the duration of one year (July 2023 to July 2024), TechComms secured 28 pieces of coverage across 18 publications including Telecoms.com, VanillaPlus, Pipeline and The Fast Mode that boast a total circulation of over 2 million. TechComms was also successful in achieving 187 brand mentions across all placements, as well as secured press coverage on Anritsu’s partnership with Vi, including 6 news features and 5 press release pick-ups. Coverage was also secured for the company’s MasterClaw Service Assurance Validation on RedHat OpenShift, which resulted in 3 news features.
CLIENT TESTIMONIAL
“TechComms have been instrumental in supporting our goals to build brand awareness, increase media coverage, and position the company as thought leaders in an industry with many companies vying for media attention. The team takes an interactive and proactive approach, working closely with us on all aspects of the strategy. Their attention to detail and relentlessness in securing desired results provided us with the advantage to not only secure the attention of key media publications but raise the bar across the industry on the number of media placements that can be achieved.”
Matthew Twomey, Head of Marketing and Product Marketing, Anritsu Service Assurance
