True: It is summer holiday time. False: No PR work is getting done. It wasn’t always the case, but in a world that is always on 24/7 there isn’t a slow news cycle phenomenon anymore. In fact, there are now more opportunities to share news and garner news placements than ever before.
This time of year is also valuable for planning. In order to finish the fiscal year strong, work should begin on communication materials to support the big campaigns that will carry you through the fall and winter holiday season. The further in advance you have strategic discussions and coordinate activities the more likely your PR campaigns will be successful.
If things do happen to feel a bit slower, take advantage of this time to re-visit PR ideas that had to be pushed to the back burner because other things took precedent. Running a PR campaign via social channels or hosting a twitter chat feel less time intensive when your to-do list isn’t so long.
And creative b2b tech PR campaigns are extremely well-received during this time of year. For example, a campaign focused on providing tips to IT departments to avoid “sweating” about IT concerns during the summer and it garnered a lot of placements in their target media outlets and created positive awareness for their brand. The campaign was timely and seasonal and the media was more receptive to the engaging content.
While we definitely support everyone taking a holiday and enjoying the summer season, we can attest to the fact that our team keeps the PR fires burning brightly for our clients all through the summer months. We’d love to get working for you. Please contact TechComms, a b2b tech marketing and communications agency on + 44 (0) 203 322 8928.
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