This is where technology becomes essential. PR software not only helps professionals stay productive but also improves targeting, refines pitches, and delivers stronger coverage results for clients. Monitoring tools allow PR teams to track and measure coverage, while analytics and reporting provide insights into what’s working and where improvements are needed. With real-time dashboards, teams can make adjustments on the fly to optimize campaigns. Additionally, these platforms assist in competitive analysis, helping PR professionals gain a deeper understanding of key media and industry trends.
Incorporating the right tech solutions is a game-changer for staying ahead in the ever-evolving PR landscape.
Hubspot put together a detailed blog, 27 Best PR Tools for Monitoring & Managing Media Relations in 2023, highlighting the best PR technology—software and apps— for PR professionals with background about the solution as well as pricing. If you’re looking for ways to increase your productivity and effectiveness, we recommend giving this comprehensive guide a read.
Asking for help from technology can make the job of PR professionals easier and faster. At TechComms, we use PR software to gather media coverage, which helps us create our ‘Share of Voice’ research for our clients. We can analyse coverage across multiple geographic markets, as well as provide competitor intelligence. This helps our clients understand their current media landscape, identify the media outlets and reporters covering their industry, and, importantly, evaluate the messaging being presented by both their company and its competitors
We hope you find one that’s a good fit to support your PR goals. If you would like us to create a “Share of Voice” analysis for your business or you need help finding the right PR technology solution, please contact us on info@techcomms.co.uk.
