Kira’s approach is to help clients overcome their challenges and make content and social media work effectively for their business. Her passion for creating impactful strategies is demonstrated by her successes at Datto, where she helped to:

• Increase Datto’s LinkedIn, Facebook, and Twitter followings by an average of 49% from 2018 to 2020.
• Grow Datto’s Instagram following by 250% over the same period.
• Spearhead a social advocacy initiative that resulted in:
  • 152% increase in user sessions from 2019 to 2020.
  • 125% increase in engagements on posts shared by advocates.
  • 290% increase in engagement rate on advocate posts.

With a deep understanding of how content and social media can drive brand growth and audience engagement, Kira is committed to helping organizations overcome obstacles and achieve their marketing and business goals. Kira’s is passionate about using social media strategies to align with broader marketing and business objectives and she is excited about contributing her expertise to the TechComms team and its clients.